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The idea of Milky Way was conceived just slightly two weeks after
my first baby girl, Danielle, was born in 2004. As I sat out my
confinement month learning all about motherhood (in between nutrition-laden
meals, nappy changes and nursing the little baby), I also stole
time surfing the web for information, stumbling upon many useful
mummy-produced websites. Inspired, I decided to jump right in, and
set up a website for mothers too.
And there's been no looking back
since.
Milky Way soon became a labour
of love that grew from being a whimsical effort at creating a website
on motherhood, to evolving into an online shop space that carries
products specially designed for expecting or breastfeeding mothers.
Two years on (and with the addition of my second child David), I
am really happy to see Milky Way grow into a small business run
from home. I hope you enjoy your online shopping experience here.
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The Milky Way range of nursing wear for
breastfeeding mothers
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The philosophy is simple:
mummies must feel happy wearing the Milky Way range of clothes.
It has to have style, functionality and comfort. But most
of all, the Milky Way range of nursing wear is breezy and,
in want of a better word, fun to put on. The kind that compliments
a breastfeeding mummy's inner glow and that feels soft and
cuddly against baby's cheeks. The kind that makes mummy want
to whisk baby off for a walk by the beach and bask in the
morning sun together. The kind that gives mummy the confidence
of breastfeeding discreetly in public so both she and baby
can go wherever they want to.
In order to make that
happen, Milky Way makes sure that the manufacturing process
is done entirely in Singapore* so that a close watch can be
kept on the quality of the clothes. We also take great pains
to source for the best quality material to use. Another unique
quality of the Milky Way products - the incredibly fun range
of colours made available, featuring the most popular colours
of the season. Finally, prices are kept affordable, certainly
a nod to all mothers who value quality and yet have to remain
penny-wise.
Mixing basic coordinates
have a curious way of adding up - we hope you'll find them
here.
*Please
note that only a few select designs are imported - it will
be stated in the product description. Otherwise, all nursing
wear sold here are uniquely Milky Way products designed and
manufactured in Singapore, as will also be stated in the product
description.
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Other Products for Expecting Mummies, Little Ones, and Daddies
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Sometimes, taken-for-granted
wardrobe basics have an uncanny habit of being elusive when
one factors in that expanding tummy. Here at Milky Way, we
have embraced the task of sourcing for wardrobe basics and
accessories for expectant mums-to-be, Little Ones, and Daddies
too (specifically, the US, Malaysia, Hong Kong, and Thailand...for
now!). We are highly selective in what we sell in our store,
selling only what we'd use ourselves too.
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Online Reading and Information
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The experience of motherhood
is diverse, and here at Milky Way we hope to keep it real
by functioning also as a virtual platform for resource gathering.
By assembling a selection of information, articles and anecdotes,
we hope to capture the emotional and practical nuances of
motherhood.
You
may also be pleased to find many articles put together using
information from the local newspapers, for example, The Straits
Times, Mind Your Body, and the Business Times. This surely
lends a Singaporean perspective to issues at hand. At the
same time, we invite mummies to share their views, tips and
stories, so the rest of us can enjoy and learn from them as
well.
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Who
knows where this will take us? But then again, it has never been
about reaching the end point. It is about walking the unknown path
for the first time, and learning, savouring the moments.
Much like the Milky Way, which holds for us mystery, awe, and a
deep sense of wonder at life itself.
Enjoy the journey.
Yours in the journey down the Milky Way,
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WHAT MUMMIES ARE SAYING
ABOUT MILKY WAY:
READ MORE COMMENTS>>
"I'd just like to add that I bought some nursing
blouses from you and love the clothes! I really do enjoy wearing
the clothes!"
Karen See, mother of four-month-old
Ariel
"This is a WONDERFUL
top. Soft, luxurious, and most of all, easy to nurse in. Top marks!
MORE COLORS!"
Claire Tan, mother of four-year-old Gabrielle and 10-month-old
Christian, referring to the Formal Fuchsia nursing blouse.
"I love the colour and design of the tops, and look forward to wearing
them when the babies are born. In fact, I plan to pack them in my
hospital bag!"
Charissa Buchanan, mother of three-year-old Michael and expecting
mummy of a pair of twins
"I received the clothes this morning. Thanks, the tops are excellent!"
Theresa Tay, mother of four-month-old Kayden
"I want to tell you I like that layered wrap best! It feels very
soft, the cut is very feminine, and it makes me look slim too! Lemon
chiffon is really a nice color. Also, the bra fits very well - thanks
for recommending a smaller size."
Chin, mother of seven-month-old Justus
"I have received the order this morning. It was very prompt service
on your end and Ii am very impressed and feel that I should at least
reply and give my compliments... I will be patronising your online
store soon again."
Kee Mui Hong, mother of one-month-old baby boy Kai'ze
"By the way, your designs are unique and have your own style! I
hope to see more of your nursing tops in the future"
Kathryn Khor
"Thank you for
the nursing clothes. I certainly liked them very much and would
probably order a few more after I have delivered. To my relief,
the design & colour looks just like the ones shown on the website.
"
Abigail Cheng. mother
of 14-month-old Jerome and expecting 7-mth Jerald.
READ
MORE COMMENTS>>
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