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The idea of Milky Way was conceived just slightly two weeks after my first baby girl, Danielle, was born in 2004. As I sat out my confinement month learning all about motherhood (in between nutrition-laden meals, nappy changes and nursing the little baby), I also stole time surfing the web for information, stumbling upon many useful mummy-produced websites. Inspired, I decided to jump right in, and set up a website for mothers too.

And there's been no looking back since.

Milky Way soon became a labour of love that grew from being a whimsical effort at creating a website on motherhood, to evolving into an online shop space that carries products specially designed for expecting or breastfeeding mothers.

Two years on (and with the addition of my second child David), I am really happy to see Milky Way grow into a small business run from home. I hope you enjoy your online shopping experience here.

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The Milky Way range of nursing wear for breastfeeding mothers
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The philosophy is simple: mummies must feel happy wearing the Milky Way range of clothes. It has to have style, functionality and comfort. But most of all, the Milky Way range of nursing wear is breezy and, in want of a better word, fun to put on. The kind that compliments a breastfeeding mummy's inner glow and that feels soft and cuddly against baby's cheeks. The kind that makes mummy want to whisk baby off for a walk by the beach and bask in the morning sun together. The kind that gives mummy the confidence of breastfeeding discreetly in public so both she and baby can go wherever they want to.

In order to make that happen, Milky Way makes sure that the manufacturing process is done entirely in Singapore* so that a close watch can be kept on the quality of the clothes. We also take great pains to source for the best quality material to use. Another unique quality of the Milky Way products - the incredibly fun range of colours made available, featuring the most popular colours of the season. Finally, prices are kept affordable, certainly a nod to all mothers who value quality and yet have to remain penny-wise.

Mixing basic coordinates have a curious way of adding up - we hope you'll find them here.

*Please note that only a few select designs are imported - it will be stated in the product description. Otherwise, all nursing wear sold here are uniquely Milky Way products designed and manufactured in Singapore, as will also be stated in the product description.

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Other Products for Expecting Mummies, Little Ones, and Daddies
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Sometimes, taken-for-granted wardrobe basics have an uncanny habit of being elusive when one factors in that expanding tummy. Here at Milky Way, we have embraced the task of sourcing for wardrobe basics and accessories for expectant mums-to-be, Little Ones, and Daddies too (specifically, the US, Malaysia, Hong Kong, and Thailand...for now!). We are highly selective in what we sell in our store, selling only what we'd use ourselves too.

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Online Reading and Information
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The experience of motherhood is diverse, and here at Milky Way we hope to keep it real by functioning also as a virtual platform for resource gathering. By assembling a selection of information, articles and anecdotes, we hope to capture the emotional and practical nuances of motherhood.

You may also be pleased to find many articles put together using information from the local newspapers, for example, The Straits Times, Mind Your Body, and the Business Times. This surely lends a Singaporean perspective to issues at hand. At the same time, we invite mummies to share their views, tips and stories, so the rest of us can enjoy and learn from them as well.

Who knows where this will take us? But then again, it has never been about reaching the end point. It is about walking the unknown path for the first time, and learning, savouring the moments.

Much like the Milky Way, which holds for us mystery, awe, and a deep sense of wonder at life itself.

Enjoy the journey.

Yours in the journey down the Milky Way,

 
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WHAT MUMMIES ARE SAYING ABOUT MILKY WAY:
READ MORE COMMENTS>>

"I'd just like to add that I bought some nursing blouses from you and love the clothes! I really do enjoy wearing the clothes!"
Karen See, mother of four-month-old Ariel

"This is a WONDERFUL top. Soft, luxurious, and most of all, easy to nurse in. Top marks! MORE COLORS!"
Claire Tan, mother of four-year-old Gabrielle and 10-month-old Christian, referring to the Formal Fuchsia nursing blouse.


"I love the colour and design of the tops, and look forward to wearing them when the babies are born. In fact, I plan to pack them in my hospital bag!"
Charissa Buchanan, mother of three-year-old Michael and expecting mummy of a pair of twins

"I received the clothes this morning. Thanks, the tops are excellent!"
Theresa Tay, mother of four-month-old Kayden

"I want to tell you I like that layered wrap best! It feels very soft, the cut is very feminine, and it makes me look slim too! Lemon chiffon is really a nice color. Also, the bra fits very well - thanks for recommending a smaller size."
Chin, mother of seven-month-old Justus

"I have received the order this morning. It was very prompt service on your end and Ii am very impressed and feel that I should at least reply and give my compliments... I will be patronising your online store soon again."
Kee Mui Hong, mother of one-month-old baby boy Kai'ze

"By the way, your designs are unique and have your own style! I hope to see more of your nursing tops in the future"
Kathryn Khor

"Thank you for the nursing clothes. I certainly liked them very much and would probably order a few more after I have delivered. To my relief, the design & colour looks just like the ones shown on the website. "
Abigail Cheng. mother of 14-month-old Jerome and expecting 7-mth Jerald.

READ MORE COMMENTS>>

 

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